Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...
A recent study explored whether artificial intelligence (AI) can effectively replace humans in market research endeavors, shedding light on potential shifts in traditional research methodologies. The ...
Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the ...
GetWhy A/S, a Copenhagen-based agentic AI-powered consumer research tech platform that helps companies carry out market research studies via video-based interviews, today said it has received 60 ...
New research reveals how influencers’ words impact engagement in affiliate marketing on social media
The study, published in the Journal of Business Research, shares that traditionally major brands have embraced affiliate marketing programs; but the factors influencing engagement with ...
The pharmaceutical industry is experiencing a profound transformation in how it approaches commercial decision-making and insights delivery with a big wave of technology and AI at the doorstep. Market ...
Research has shown that marketing can be a powerful tool for beverage companies to grow their business. For example, a study conducted by the Harvard Business Review found that companies that invested ...
Artificial intelligence (AI) is becoming an integral part of everyday life for Romanians, with usage rising sharply from 47% ...
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