Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

In this environment, a multichannel strategy–tailored to your audience and product–is more important than ever. That’s why Inc. invited top experts (and Inc. 5000 honorees) to lead an Inc. Masters ...

Marketing is the lifeblood of any business. It’s the art and science of connecting with your audience, understanding their needs, and delivering value that resonates. However, creating an effective ...

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Working at a startup can feel like building a plane while you’re trying to take off. Use these ten marketing tips to effectively grow and sustain your startup. Startups can significantly enhance ...

The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver, helping to meet year-end goals and set the stage for the new year. However, it’s also one of ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Marketing your small retail business involves a creative, multichannel approach. You can maximize both in-store and online opportunities by using the simple yet effective marketing strategies listed ...