H ow lo ng di dit t ake yo u to r ea d t his sent en ce? (How long did it take you to read this sentence?) That, right there, ...

Many nonprofits underestimate the intelligence of their constituents by sending out scores of “updates” and other messages that are really just thinly disguised pitches for money. This can be taken as ...

Every savvy business owner knows the importance of marketing messages. The right message is what turns potential customers into buyers and without it, you're highly unlikely to find business success.

Text message reminders don’t increase flu vaccinations in pregnant women, according to a small pilot study. “Text messaging may be effective in some contexts and not in others,” lead study author Dr.

Forbes contributors publish independent expert analyses and insights. Chris Smith is an investor who covers UK & European funding and tech. Cold messaging has boomed in the era of widespread ...