The program will allow advertisers to reach consumers through in-game ads that don't disrupt the gameplay experience.

Microsoft is raising the price of Xbox dev kits, just a month after tariffs hit Xbox console pricing. Microsoft is raising the price of Xbox dev kits, just a month after tariffs hit Xbox console ...

Microsoft has announced the ID@Xbox program has paid out developers over $5 billion since it launched in 2013. ID@Xbox has also seen the launch of over 1,000 games. Since ID@Xbox was launched in 2013, ...

Ninja Gaiden is back in a big way, with Ninja Gaiden 4 revealed as the mystery fourth game shown at Microsoft’s Xbox Developer Direct 2025. It's due out fall 2025 for Xbox Series X and S, PC via Steam ...

The troubled Perfect Dark reboot is canceled and Xbox studio The Initiative has shut down amid devastating layoffs sweeping across Microsoft today, sources have told IGN. Perfect Dark's demise comes ...