In the pursuit of looking younger, there are many routes to go down. From skin care strategies to flattering haircuts to ...

Trust me, a little refresh can go a long way in enhancing your natural beauty. Let’s lighten the load when it comes to makeup over 50, and make room for products that will work with our changing ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When Laura Geller offers makeup tips for women over 40, we listen, no matter how many of her words of wisdom we already have ...

In honor of the new year, we caught up with a pair of clean makeup experts, who share their best winter skin forward looks. The best part? Only a handful of clean, high-performance and natural ...