U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

Following on from news that Britain’s largest carrier EE is looking into blocking adverts on mobile, the second largest carrier O2 has revealed it is in “advanced stages” of looking into advert ...

O2 has become the latest operator to confirm that it is considering shutting out adverts at network level, joining EE in a potential blockade. The carrier said that it is in the "well-advanced" stages ...

Following similar comments from EE about doing the same, UK carrier O2 has said it's also considering options for allowing its customers to block all mobile ads on their smartphones. In an interview ...

O2's current level of advertising to its low-end customers is hopeless - it texts me roughly daily with adverts for cars and sports betting. Mobile advertising is a horrible user experience at the ...