The phrase is mostly used by people writing about online advertising as a general preface to the idea that the industry should be implementing more technology and/or spending more of its ...

The digital ad industry is scrambling as consumer anti-tracking policies from big tech companies like Google and Apple and privacy regulations across the world have already started to wipe out ad ...

The online advertising industry reached an estimated worth of $141 billion last year and mobile marketing accounted for $70 billion of that. Yet despite its size, mobile advertising leaves much to ...

A study led by Swansea University has indicated that showing people a counter-advertising video increased their resistance to ...

Analysis Mozilla this week said it has acquired ad metrics firm Anonym, touting the deal as a way to help the online ...

In the competitive arena of online casinos, strategic advertising has become a pivotal force for growth. As 2024 unfolds, ...

The industry revenue is forecasted to grow at an annualized ~% from 2022 to 2027. Understanding the dynamics of the Online Advertising Industry in Australia involves a comprehensive market analysis.

To put that figure into perspective, the estimated global cost of ad fraud is double that of payment card fraud – an extraordinary loss which threatens the integrity of the entire online advertising ...

Social media sites and search engines could soon have to stop paid-for scam adverts appearing by law. The updated proposal is part of the Online Safety Bill, a piece of landmark legislation trying ...

Online marketing certificates often cost less than ... but the newspaper publishing industry expects a decline in marketing manager jobs due to the rise of electronic media. Jobs for market ...