When Google Altered Its Ad Rules, Charities Paid the Price
After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.
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Market researchers and online advertisers, are A-B tests leading you astray? A new study says they could be
Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.
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Which Type of Online Content Most Influences Consumers?
The findings were based on an in-person controlled lab test in which the relative impact of three different online content types (expert reviews, branded content, and user reviews) was measured on 900 ...
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Your Guide to Smarter Online Ads with Choozle
What is Choozle? Choozle is an omnichannel digital advertising platform and consultative partner that helps businesses ...