A theater industry insider stated, “They’ve been going through the motions, almost as if they just want to get this movie out ...
In an emerging, fast-growing industry like cannabis, paid stock promotion is a popular strategy to help companies give their share prices a boost. But some companies spend a disproportionate ...
They are criticising this mass appreciation by celebrities as paid promotion and calling for their boycott. Several celebrities, including actors Sanam Saeed, Urwa Hocane, singer Aima Beg ...
In the entertainment industry, paid media has become crucial for promotional strategies. Critics Bharathi S Pradhan and Komal ...
The limited strategy of sending a press release and hoping for pickup has evolved into an integrated approach using paid promotion to amplify press releases across multiple channels. Major news ...
In March, Jessica, a marketer at a financial-services company, showed up for her annual performance review expecting a promotion and a big raise. Her boss had already told her she deserved it.