also reaffirms many of the challenges that marketing leaders faces when adopting performance measurement approaches. Strong Interest in Managing Marketing Performance Overall, 75% of survey ...

Management often loves to use their KPI metrics (key performance indicators) when measuring the health of a system, but these ...

The men's NCAA Tournament selection committee team sheets have seven metrics for building March Madness bracket. Here's a breakdown of each one.

My friend had a fixation on top quartile performance, a key measure of his professional ranking, but one with little application in the real world — where clients typically own mutual funds ...