How Apple uses consumer psychology to make the iPhone feel like the 'cool ... the iPhone as the "cool" phone, but why do we care? What makes the blue iMessage bubbles the preferable color?

Apple seems all set to launch iOS 18.2 this week, bringing the long-awaited release of feature-rich Apple Intelligence tools held back from iOS 18’s launch in the fall. But the next iPhone firmware ...

It's been reported that shipments of foldable screens to camera phone manufacturers has declined year-on-year in the third quarter of 2024, indicating a potential reduction in demand for foldable ...