From Supreme’s blaring italics to Gucci’s interlocking double-Gs, logos are the window to a brand’s soul. You can find them tucked subtly in the back of a shirt collar or emblazoned prominently on the ...

Lacoste's decision to produce a lineup of limited-edition polo shirts that replaced its iconic crocodile logo with the images of 10 endangered species was a hit. The entire lineup of shirts has been ...

Lacoste has swapped its distinctive crocodile logo for one of 10 threatened animal species on a series of limited-edition polo shirts, designed to bring attention to the global state of biodiversity.