Last month, Michelin took the first step in trying to revolutionize the tire industry. The idea is a rather simple one that has eluded the world’s top scientists for decades. What if a tire never ...

An all season tire designed for light duty pickups and SUVs. It has a 40,000 mile projected tread life based on CR's test. The Premier has Michelin Evergrip technolgy with an evolving tread to ...

The Michelin Premier A/S is designed to maintain wet grip as it wears. It has an estimated tread life of 80,000 miles in CR's test. The Michelin Premier A/S is part of the Tire test program at ...

Tires wear out. It’s a fact of life. And as tires wear, their effectiveness diminishes. This is most apparent when it comes to wet weather performance. All tires (aside from racing slicks) have ...

Michelin's tire man, Bibendum, is back to promote the company's new Premier tires, which launched last year. The campaign touts the tires' ability to maintain grip and performance over their lifetime, ...

GREENVILLE, S.C.—Popular Science magazine has selected the Michelin Premier A/S tire, with Evergrip evolving tread design, as one of the Top 100 innovations of 2014 in the automotive category of its ...

GREENVILLE, S.C. (March 20, 2015) — Michelin North America Inc. (MNA) is debuting a television ad campaign designed to highlight its Michelin Premier tires. The line — which the tire maker touts as ...