This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing ...

While many DCO efforts remain manual, AI can enable true DCO if clients share sufficient, well-linked data. AI can also drive optimisation through micro-performance clustering, reallocating spend to ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the ...

Magnite (NasdaqGS:MGNI) has partnered with NOVA Entertainment to power programmatic buying of in-store digital audio inventory across Australia. The company is also integrating Genius Sports' Moment ...

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.