Public relations professionals are the ones responsible for creating and maintaining a good public image for the organization ... understanding of scholarship theory, strategic campaign ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending ... introduce students to the theory and practice of visual ...

and influencer lists for your professional portfolio Apply tenets of public relations theory to your business or organization or to your own personal brand Manage your brand’s reputation and prepare a ...

Dr. Karen Wilkinson “Public relations efforts are utilized to build relationships with key stakeholders and maintain a positive brand image,” Wilkinson said. “Through the delivery of timely and ...

This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting ...

The Public Relations Student Society of America (PRSSA) at Oakland University has become an integral part of many students’ ...

Emphasis is placed on public relations campaigns and the theory and practice of campaign planning. This course provides an in-depth examination of public relations theory and shows how it applies to ...