For many in the United States, Xiaohongshu, or Little Red Book, is the hottest new Chinese app, and they're downloading it in massive numbers in preparation for a possible TikTok ban later this week.
The high point of the Little RedBook was probably the late 1960s and early 1970s. When Mao died in 1977 his international reputation almost died with him. Rapidly China turned itself from a ...