We invite you to enjoy the online game Roblox Block. Your character must run forward and jump over obstacles so as not to be in the hot lava river. Try to overcome the challenges over and over again.

What does any of this have to do with Roblox? Simply put, the company H&R Block, a tax preparation company, has used the gaming title’s immersive universe to create a space for people to come ...

including the character Max, a "TaxCot," who assists players in navigating tax-related tasks within the games. With a significant portion of Roblox's audience being Gen Z, H&R Block's strategy ...