Ford sold more than 530,000 vehicles in the quarter, a gain of nearly 9 percent. That included 30,176 electric vehicles, an increase of 16 percent. For the full year, G.M. sold 2.7 million cars and trucks, and Ford nearly 2.1 million vehicles, with each company seeing a rise of just over 4 percent.

Both General Motors and Ford reported their best annual U.S. new vehicle sales since 2019, prior to impacts from Covid and yearslong supply chain problems.

Ford also said it was extending its "Power Promise" campaign to cover the cost of home chargers and their standard installation for new EV buyers.

Tesla’s global annual sales fell for the first time in at least nine years, with a 2.3% increase in the final quarter not enough to overcome a sluggish start to 2024.

The auto industry is on track to report that it eked out a small increase in U.S. vehicle sales for 2024, helped by better availability on the new-car lot and a flurry of promotional deals in recent months.

Ford Motor reported a 4.2% rise in its 2024 U.S. sales on Friday, driven by higher demand for gasoline and hybrid vehicles. The automaker posted total annual sales of 2,078,832 units, compared with the 1,