This undated publicity photo provided by Birchbox shows a typical monthly beauty sample shipment. Consumers can subscribe to companies like Birch Box to receive monthly shipments of beauty product ...

I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

Sometimes you’re standing in line at the post office and you notice people picking up colorful boxes labeled Birchbox, Ipsy, Loot Crate and Dollar Shave Club. These are just a few of the monthly ...

“This is my personal favorite,” says RealSimple.com’s senior editor, Kristin Appenbrink, who is a regular subscriber. “Birchbox is less about ‘brand discovery’ and more about ‘product discovery’ from ...

CHICAGO (AP) — It’s a beauty product fan’s dream: a monthly box sent to the door filled with samples of lip glosses, face creams, hair treatments and nail polishes. The trend started a few years ago ...