What just happened? Well, you've been successfully targeted by scent marketing. Scent marketing is the strategic practice of ...

Scent marketing is the use of aromas or fragrances to evoke emotions and create powerful and memorable brand experiences. The sense of smell is the strongest of the five senses and is closely tied to ...

Air France has begun using a custom perfume in its airport spaces and plane cabins; other airlines and airports also use ...

I then remembered reading something many years ago about scent marketing, but it was more about the use of scent marketing and oxygen in casinos to keep people gambling longer. I knew there was ...