In a world where marketing tactics are designed to trigger impulse buys, understanding how to shop smartly is crucial. By ...

On the other hand, ESG faces significant scrutiny and criticism. In this article, I'll try to illustrate why ESG is bringing ...

Overall, Weight Watchers has risen to the top of the weight-loss industry because it has been so smart in the marketing of its products. Other companies in this market—and even in other industries—can ...

The key is to leverage residents and visitors already in the city and then extend this creative way to market Lisbon. Lisbon has come up with a smart marketing campaign to market the city, using ...

Marketing leaders across industries such as pharma, healthcare, financial services, and manufacturing have multiple stakeholders to consider when developing an effective marketing strategy. On the one ...

To show this in practice, 86% of marketers want to leverage the technology to hyper-personalise their brands. Despite many marketing firms looking at how Generative AI can help them realise ...

“Tariq Khatri’s world record proves that data-driven marketing can rewrite the rules of digital engagement. The future of ...