What are social media planning tools? Social media planning tools help you map out social media content and schedule your posts. Both brands and agencies use them. These tools include a variety of ...

From dusk till dawn, all we are doing is planning and posting. While social media keeps us updated on the lives of our loved ones, it also has immense negative impact on our mental health.

It is now possible for marketers to do "social planning" for all media by reaching consumers in social contexts to enable the sharing of ad content. Research reported in the Journal of Advertising ...

Search and social data is increasingly being used to drive insights for comms planning across channels, and this month's Media Planning Toolkit puts the spotlight on this to highlight emerging best ...