Sky Sports and Callaway Golf have announced a big partnership for 2025. The new collaboration sees Callaway become the official sponsor for many of the sport's biggest events this year on Sky Sports ...

Soft drink Rubicon is sponsoring Sky Sports' coverage of the ICC Cricket World Cup in a deal brokered by media agency PHD North. Rubicon, which is owned by AG Barr, is looking to strengthen its ...

Hearst Networks UK has announced a new sponsorship partnership for Sky History and Sky History2 with Ancestry, the specialist in family history and consumer genomics. As a previous client of the brand ...

Tayto Group, specialists in Pork Snacks, has announced it will be sponsoring coverage of darts on Sky Sports. The new deal was created in partnership by Sky Media, the advertising arm of Sky and ...

Sky Broadband has agreed a deal to become the new sponsor of all primetime films across Channel 4's portfolio of channels, it has emerged. According to media reports, Sky has agreed a 12-month, ...

Sky today announced a year-long sponsorship deal with Virgin Radio’s Christian O’Connell Breakfast Show, beginning January 22 next year. The deal, reported to be costing around £1 million, will ...

The Sky sponsorship includes idents created by BMB which carry the line: "Big Bold Grolsch, Character speaks louder than words." Trevor Beattie, founding partner of BMB, said: "Grolsch is a big bold ...

Incoming F1 2026 manufacturer Audi has been named as the official sponsor of the Sky Sports F1 channel ahead of the F1 2025 season. Audi will officially arrive on the grid next year having recently ...