Exclusive-Netflix expands toy business with ‘Stranger Things’ licensing deal
Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the ...
Netflix and Jazwares Team Up for Live-Action and Animated Stranger Things Toyline
Stranger Things fans are eagerly awaiting the upcoming fifth season, but that’s not the only thing fans of the franchise have ...
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Plush wars: Squishmallows toy maker and Build-A-Bear sue each other
NEW YORK (AP) — It turns out there are lots of sharp elbows in the plush toy business. Build-A-Bear and the makers of Squishmallows are facing off in federal court. Kelly Toys and its Berkshire ...
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Best Cyber Week Squishmallows deals
Squishmallows, the ultra-popular plush toys, have become a global sensation since their 2017 debut. With more than 1,000 characters, each boasting a unique personality and backstory, these cute ...
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Gen Z don’t care if you think it’s ‘dumb’ they carry stuffed animals around: ‘Brings me a little bit of happiness’
Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the ...
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Pocket money toys see sales surge as parents and ‘kidults’ hunt for cheaper fun
Cheaper ‘pocket money’ toys priced under £10 soared in 2024 as UK parents cut costs and adult collectors fuel demand for ...
Nearly half of toys sold under £15 as parents cut back
Toys sold for less than £15 accounted for nearly half of the UK market last year, as pressure from the rising cost of living ...
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Netflix expands toy business with ‘Stranger Things’ licensing deal
Netflix (NFLX.O), opens new tab is expanding its presence in the toy business, striking its first master licensing deal with ...