The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

This set may be $20, but that’s because you’re basically getting two sets in one. This 246-piece camping adventure set ...

If you are considering some of the other Squishmallows holiday drops we’ll also give you the details on where to shop these so you can cross these cuties off your holiday shopping list early.

From adorable Rudolph the Red-Nosed Reindeer Squishmallows to a peppermint latte ... we may earn a commission. Shop it! This 8-inch Rudolph Squishmallow will bring so much joy this Christmas.

We finally made it to 2025! We couldn’t be more thrilled for all the newness set to come our way, especially in the world of Squishmallows. It’s a given that the ultra-soft toy company will have tons ...

Squishmallows, says Skoosherz, a new toy made by Build-A-Bear Workshop is too similar to its own egg-shaped cushion animal characters. Despite the cuddly nature of the subject matter it will be ...