Opinions expressed by Entrepreneur contributors are their own. Targeted marketing is nothing new. Many businesses use acquired data to target advertising and awareness toward a specific audience group ...

More and more retailers are looking to monetize their data, forming deals with DSPs, creating their own programmatic marketplaces, and promoting pre-optimized audiences. Kroger, one of the nation's ...

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...