ELLE editors put the brand’s latest launches to the test.

Add Yahoo as a preferred source to see more of our stories on Google. There are many mysteries in our world, but the one I think about most often is how the perfect no-makeup makeup look was achieved ...

Prepare to have your mind blown. The makeup industry is constantly touting certain lipsticks as "long-lasting," but how often is that really the case? I put one brand to the test — and it was unlike ...

A BEAUTY lover put the viral Huda Beauty lip stain to test against a £9.99 drugstore product and was shocked at the result. ‘Honest’ make-up reviewer Amber Pitkin has become known on TikTok for her no ...

TikTok is a go-to platform for learning about hot beauty trends. The most recent one? Beauty TikTokers have been using food colouring as lip stain. TikToker @sarah_wolak is seemingly one of the top ...

What’s the difference between lip stain and lipstick? Are you trying to decide whether to switch out your lipstick for a lip stain? If you’re aiming to upgrade your style, whether you love bold, ...