During Cook's tenure, Apple’s market value has soared from under $1 trillion to multiple trillions.
As the tech giant turns 50, WIRED spoke to executives about how they plan to win in the AI era. Rather than join the crowded ...
Apple launched three new MacBooks last week, and CEO Tim Cook says the launch set a new record among first-time Mac buyers.
Apple CEO Tim Cook once faced a career decision that, by most rational measures, made no sense. After spending roughly 12 ...
Apple’s 50th anniversary is next month on April 1, and CEO Tim Cook just published a new letter marking the major milestone.
As Apple approaches its 50th anniversary, CEO Tim Cook is reflecting on the company's legacy while also looking ahead. Cook ...
Apple is celebrating its 50th anniversary this year, and this marks 5 decades of innovation that transformed the global technology industry. Founded on April 1 (1976), the company has introduced ...
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies ...
"This is not how you want to spend your day," Cook said ...
In what's probably the culmination of Apple's 50th anniversary celebrations, maybe we'll get to see Tim Cook dance again at a ...
Former ESPN star Jemele Hill couldn't believe what she was hearing from Apple CEO Tim Cook this week. Cook appeared on "Good ...
David Pogue is a six-time Emmy winner for his stories on "CBS Sunday Morning," where he's been a correspondent since 2002. Pogue hosts the CBS News podcast "Unsung Science." He's also a New York Times ...