Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

When the new Apple store opened in Downtown Detroit, company CEO Tim Cook spoke with 7 News Detroit about the store and the Apple Academy the company has opened in the revitalized city.

Former President Donald Trump praised Apple CEO Tim Cook in a recent interview with Bloomberg, and recounted a private meeting they had in 2019.

NFL Hall of Famer Fran Tarkenton holds hundreds of thousands of Apple shares. He told Business Insider why he's bullish on ...

Apple users will be able to download augmented reality today. — -- Apple CEO Tim Cook said he is "encouraged" by President Donald Trump's discussions with Democrats to protect the status of ...

President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had ...

One day before another big announcement day for Apple, CEO Tim Cook has given some expansive comments to Fortune about the company's aspirations and motivations in the health space. In comments that ...

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI, according to Bloomberg’s Mark Gurman. The meeting came after an earnings call in ...

It's no secret that Apple hasn't exactly been at the forefront of the AI revolution, which is somewhat unexpected given the head start it had with Siri more than a decade ago. Since then, the company ...

Shares of the iPhone maker Apple Inc. were heading south in late trading today after it failed to offer much clarity on the long-term impact of President Donald Trump’s tariffs. Growth in its closely ...

Apple's (AAPL) 2025 couldn't be going worse. Its stock price is down 19% on the year, it's facing a Department of Justice (DOJ) antitrust probe, and it continues to face off with Epic Games over App ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...