Tim Cook, the trim, soft-spoken, Alabama-born CEO of Apple, just gave his first keynote address at the company’s annual conference for digital developers—and a hush ran over the global village. Cook ...

He does those Apple keynotes, he starred in a "Severance" promo, and oh, yeah, he controls Apple TV+. But none of that was enough for Seth Rogen, who reportedly turned down Apple when they wanted Tim ...

Apple's CEO Tim Cook today said the iOS 26, iPadOS 26, and macOS 26 developer betas are the company's most popular developer betas ever. "It's wonderful to see great momentum building for our ...

Apple WWDC 2026 will begin with the keynote on June 8. New software for all Apple devices will headline.

Apple's Tim Cook in his keynote speech almost certainly will talk about artificial intelligence, according to users of one betting market, Kalshi. They're also giving a 63% chance he'll mention the AI ...

On an earnings call today, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is powered by Apple Intelligence, and he reiterated that the features will be ...

Is Tim Cook preparing to exit as Apple CEO? Some signs point to it happening soon. Credit: Kena Betancur/Bloomberg via Getty Images According to a new report from the Financial Times, Apple is ...

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Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...