Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. Hair toning drops are concentrated serums which include intensely coloured pigment to ...

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Natural and subtle.

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We asked three hairstylists to share their predictions for 2026 hair trends, which range from a rose gold revival to ...

Oribe's products are cult favorites, including this brightening shampoo that is specifically made for white and gray hair. Turn to this when your colorist is busy or your regular toner isn’t cutting ...

Rather than hiding gray hair, the trend is to blend it. These hair colors will define spring 2026 for their natural, ...

There’s truly a shade for everyone — and every #mood — when it comes to this year’s most popular hair color trends. If you’re undecided on whether to go for a sweet cotton candy à la Demi Lovato or ...