Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. Hair toning drops are concentrated serums which include intensely coloured pigment to ...

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When it comes to my hair, I am super impulsive. As soon as a turning point occurs in my life (most recently, a breakup), my way of dealing with it is to switch up my colour. I’ve been brunette, blonde ...

Oribe's products are cult favorites, including this brightening shampoo that is specifically made for white and gray hair. Turn to this when your colorist is busy or your regular toner isn’t cutting ...

There’s truly a shade for everyone — and every #mood — when it comes to this year’s most popular hair color trends. If you’re undecided on whether to go for a sweet cotton candy à la Demi Lovato or ...

9 best purple shampoos 2026, tried and tested on blonde hair - Say goodbye to stubborn warm shades with one of these purple ...

Rather than hiding gray hair, the trend is to blend it. These hair colors will define spring 2026 for their natural, flattering effect ...