Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Examples of the modalities I've used are the transtheoretical model of change; motivational enhancement; self-determination psychology; cognitive behavioral; and positive psychology. The coaching ...

It has been suggested that inverventions based on the transtheoretical model of behaviour change (TTM) may be useful in promoting physical activity. Published work on the effectiveness of such ...

The results revealed that the most crucial factor that positively impacts the acquisition of exercise habits is "the higher stages of lifestyle behavior based on the transtheoretical model." ...