Redirect chains can significantly affect your website’s performance and SEO health. When one URL redirects to another, which then redirects to yet another, it creates a chain that can confuse search ...

Redirects are a critically important part of running a successful website, but too often there is little care given to the process of managing them. Without redirect management, you may see important ...

Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs ...

Google has published an updated document which goes over six different types of URL redirects and their effects on search results. Google’s Gary Illyes and Lizzi Harvey worked together to add eight ...

Changing URLs just to shorten them or add keywords isn’t worth the upheaval in SEO performance that will come as a result, even when you use 301 redirects to minimize the damage. To learn more about ...

Whether you’re making changes to your website, or moving it to an entirely new platform, if you haven’t redirected your key pages properly, you are unwittingly corroding your rank, traffic, and sales.

Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of a URL (or uniform resource locator for pointless ...

Change URLs for real reasons, not for handwavy "good for SEO" reasons." Maybe even strong language against changing URLs. I have also never been a fan of changing URLs for SEO reasons. In fact, my old ...

Hyperlinks pointing to pages that don't exist on your site are known as broken links. If a user clicks on such a link, they get a 404 error page. Fixing broken links ...

Website migrations often fail due to small oversights. Here’s how to reduce risk with pre-launch, launch-day, and post-launch ...