A campaign by Unilever?s Clear shampoo brand that leveraged social word of mouth to motivate a strong mobile response to a challenge to promote healthier, more beautiful hair points to the limitations ...

Unilever's Clear anti-dandruff shampoo launched into the China market in late 2007 and enjoyed rapid success, ending 2008 as the 5 th most popular shampoo brand in China. However, by the end of 2009, ...

Campaign details Brand: Clear (shampoo) Brand owner: Unilever Entrant company: Mindshare Asia Pacific Idea creation: Mindshare Asia Pacific Singapore Market: Greater China Sector: Hair care Media ...

Unilever’s Clear shows strategic limitations of optimizing for reach on social Unilever’s Clear shampoo brand generated a strong response on mobile with a campaign that created word of mouth ...