Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...

Google DeepMind’s Genie 3 marks a shift in artificial intelligence (AI) toward always-on systems that generate and sustain interactive environments without pausing. This world model creates ...

Source: Unity Unity (NYSE: U), the world's leading game engine, announced on the 9th that it has finalized the session lineup for Unite Seoul 2026, its global developer conference taking place at COEX ...

Artificial intelligence is no longer the "future" of game development. It’s already reshaping how studios build, ship and scale mobile games. Rather than a theoretical trend or an optional experiment, ...

Google's new Project Genie prototype, which lets users simulate virtual worlds, has gaming investors very worried. But one analyst says their fears are overblown. Google's new Project Genie will let ...

Unity Software's Q1 beat and strong Q2 guidance highlight Vector AI ad growth (+80% YoY) and a lean strategy—see why the ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. A new GDC survey shows that game developers’ ire toward the use of ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Recently, popular video game ...

Google has detailed the next phase of its 'Living Games' concept: using autonomous AI agents as a core component to support cloud-based game development. Announced at GDC Festival of Gaming, Google ...