Believe it or not most women are wearing the wrong bra size which can lead to discomfort, poor posture and even long-term ...

Scoring the perfect pair of everyday jeans or a dress you can’t wait to dance the night away in? That’s the kind of shopping that feels like a special treat. But buying a new bra? You probably ...

Promising review: "I'm heavy chested and I need to sleep in something with support. I've always used tanks wit ...

With statistics indicating that the majority of bra wearers are wearing the wrong size (an estimated 80% of British women!), it’s clear a little help could benefit us all. And given there's more ...

ThirdLove uses memory-foam-like fabric on the pads, so each bra conforms to your exact shape. As for the brand’s half sizes? A game changer for gape-free coverage, which we can also vouch for.

I came across the company the same way that many of us do these days - on Instagram ... comfortable, intuitive bras that counteracted the expensive, over-sexualization of the bra industry.

Another key ingredient to their bras is that they have simplified sizing. “So many women don't know their size because the alphanumeric sizing system is another ineffective relic from the 1930s ...