We FaceTime and Skype but we generally don’t Facebook or YouTube. We Google but we don’t Bing (at least not yet). We Rollerblade but we don’t Slinky. In past years, we would Xerox but would never ...

Anthimeria is the process of changing the grammatical form of a word, typically to a noun or a verb. The good old days of brand marketing focused on the anthimeria of nouns. It was the height of ...

Conjugation is a very long word, isn't it? In grammar, when you conjugate a verb, it just means that you change the verb in order for a sentence to make sense. Correctly conjugated verbs communicate ...

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A brand reaches its apotheosis when it slips into the vernacular as a generic noun—Band-Aid, Kleenex, even Dumpster. Anyone else’s dad still say “Dempster Dumpster,” for the brothers who patented it ...

On Tuesday, Merriam-Webster brought Instagram into a elite group of companies including the likes of Google and Xerox: those that have impacted the culture to the point where they become verbs.