Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Recent research (2024-2025) consistently demonstrates the advantages of integrated AI-VR training: Knowledge Acquisition: ...

Dive into the world of a groundbreaking technology: brain-linked Virtual Reality (VR). This innovation promises to take the user experience to a whole new level, allowing us to not only see and hear ...

Virtual reality (VR) and augmented reality (AR) are technologies that allow users to immerse themselves in digital worlds or enhance their surroundings with computer-generated filters or images, ...

Picture this: You’re on top of an 80-story building and must wear a harness to protect yourself if you fall. But there are different kinds of harnesses lying around. You pick what you think is the ...

Diners await their first bite-size course during Epic.Now at New York's Michelin-starred Icca. Sleek headsets line the omakase bar at New York’s Icca—host of Epic.Now, a new virtual reality experience ...

Who says you can't teach an old dog new tricks? Seniors are proving that age is just a number as they dive into the world of virtual reality (VR). This cutting-edge technology is revolutionizing ...

GM's new virtual reality assembly center has already identified and fixed 494 issues without first touching a vehicle. GM has 'virtually' hosted six major build events this year with manufacturing ...

Prejudice and discrimination touch every corner of society, shaping the daily lives of marginalized groups worldwide. Whether it’s racial bias, cultural divides, or gender inequalities, these issues ...

The Army has already begun some "virtual reality" training—using VR headsets to prepare soldiers to operate vehicles without needing them to be physically present at those vehicles’ location.

The 20-something man walked into Stanford Health Care’s emergency department suffering from a common injury with an uncommon — but growing — cause: He broke his hand while flailing around in a virtual ...