It was only a matter of time before Gen Z found its favorite collectible, and by the looks of their social media stardom, it would appear that Squishmallows have secured that title. What are ...

But many of those same adults are left wondering how to wash Squishmallows without ruining them. Because these plush stuffies are so dang cute and soft, Squishmallows can often be a favorite toy for ...

Folks, this is not a drill! The viral Squishmallow Valentine’s Day bouquet has finally landed on Target.com. If you and your child are OG Squish fans, collect mallows like it’s your nine-to-five, or ...

The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

Time to start thinking about gifts of appreciation for the one you love. And if the one you love loves Squishmallows, well, you’re in luck — because there are some incredibly cute Valentine ...

Toys sold for less than £15 accounted for nearly half of the UK market last year, as pressure from the rising cost of living ...

Squishmallows, the ultra-popular plush toys, have become a global sensation since their 2017 debut. With more than 1,000 characters, each boasting a unique personality and backstory, these cute ...