For too long, businesses have been obsessed with the wrong numbers. They chase Customer Acquisition Cost (CAC) like it’s the ...

The cost to acquire new customers may require an adjustment in ad and marketing spend - and understanding the lifetime value of customers and their product and usage patterns.

Fintel Connect’s new report 2025 Cost-Per-Acquisition Benchmarking Guide For Financial Services: How to Drive Growth and ...

The 2025 Cost-Per-Acquisition Benchmarking Guide for Financial Services. With ever-changing market conditions in fintech and banking, this report reviews key factors influencing acquisition costs ...

You’ve achieved impressive growth with your app – hitting key milestones in installs, active users, and lifetime values. But with scale comes new ...

Google is making the biggest acquisition in its history. The company's parent company Alphabet is buying Wiz, the cloud ...

While this guide is geared toward the financial market, the 2025 Cost-Per-Acquisition Benchmarking Guide reminds advertisers and marketers across North America to review key factors that influence ...