A perm (short for "hair permanent") can essentially replace your daily 20-minute morning meeting with a curling wand. "One of the best bits about perming hair is that you don't have to agonize ...

Let us explain. Perms can be carried out to transform straight hair into permanent spirals and curls. They work by using chemicals to break and reset the hair bonds into waves or curls.

Inspired by Timothée Chalamet and Jeremy Allen White, curly hair — often achieved via the ‘broccoli perm’ — is the most coveted male asset in 2025 ...

Text overlay on TikToks related to the trend read “Bro: ‘yeah I have fluffy hair’, Bro’s hair:” or “Yeah I have fluffy hair” ...

similar to a traditional hair perm. Professional technicians use specialized solutions and tools to achieve the desired curl pattern while protecting the delicate eye area. The chemicals used in ...