Whatnot’s live shopping boom is reshaping fashion retail: hosts replace product pages, returns become content, and trust is ...

INDIANAPOLIS (WISH) — As live shopping surges in popularity, Whatnot, the largest live shopping platform in North America, has released its 2026 Consumer Trends Report, highlighting how shared ...

For those over 30, the idea of live shopping may conjure up corny images of QVC or HSN. But for the younger generation, it has become a new kind of social media where shoppers are spending billions of ...

Live shopping is no longer a niche trend—it’s transforming the way we shop. According to Whatnot, the largest live shopping platform in North America, shared passions are driving this retail ...

Based on the past five years of analysts’ predictions, one would think that 2023, after a period of pandemic-accelerated trial and error, was going to be the year that live shopping took off in the ...