While the Grammy winner joins a long list of artists who perform without NFL payment, the exposure to more than 100 million viewers has proven financially beneficial through streaming.

The National Football League is not new to global superstars nor controversy. The Puerto Rican singer’s selection as the halftime show performer has come with both – but will also bring more eyes from around the world onto the sport in a way the league has been craving.

Super Bowl Sunday is supposed to be about football. This year, the halftime choice is pulling former players into the conversation.

There was no controversy during Bad Bunny's Thursday media session as the Puerto Rican artist gets set to perform the halftime show of Super Bowl LX.

Stephen Colbert and 'The Daily Show' both had jokes about the Kid Rock-led livestream alternative to Bad Bunny's official SuperBowl LX halftime show.