The rumors were true! And you'll soon be able to buy brand-new Hot Wheels Ferraris without paying a fortune to enjoy them.

Mattel and TOKYOPOP are collaborating to create manga based on Hot Wheels and Barbie. Manga and anime are becoming more ...

Elliot Handler served in the U.S. Army during World War II. The name was created by taking “Matt” from Matson and “El” from ...

Mattel (NASDAQ:MAT) announced a new partnership with Ferrari (NYSE:RACE) at the Nuremberg International Toy Fair on Monday.

Mattel is expanding its toy line into manga, with Barbie and Hot Wheels set to get Manga adaptations from Tokyopop.

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

The Hot Wheels Stars & Stripes series has been an ongoing theme since 2016! We only get one every two years; this time, there ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Formula 1 and leading global toy and family entertainment company, Mattel, have unveiled an exciting product range that will ...

today announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels® and Barbie® brands. Mattel and JAKKS Pacific have been ...

The first Hot Wheels Ferrari product will be available this spring The full collection will include Ferrari models for all levels of die-cast car fans, ranging from ultra-premium to the Mainline ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...