At $999, the iPhone 15 Pro starts at the same price as the iPhone 14 Pro, but the 15 Pro Max is $100 more at $1,199. However, Apple doubles the starting storage on the 6.7-inch iPhone to 256GB.

That's not much of a saving, but expect prices to tumble in the coming months. Both phones are of course good-looking handsets but the iPhone 15 Pro Max might be one of the most obviously ...

I was fully expecting the iPhone 15 Pro Max to go off the charts when it came to pricing. There was rumour that the asking price might surprise you (for the wrong reasons rather than right ones!).

But if you have enough money to spend on that, you'd be better off upgrading to the iPhone 15 Pro with 256GB of storage, which is exactly the same price ... iPhone 15 Pro Max with 512GB of ...

But listen to us when we say this: If you have any iPhone ... Max. (Note that the 15's Pro models have done away with the 128GB option, and instead start at 256GB, which is the reason for the base ...