Apple has been facing a challenging landscape in China, with iPhone sales continuing to decline. Recent reports indicate that iPhone shipments in December 2024 dropped by 10–12 percent compared to the same period in 2023,

Apple Inc. has kicked off the new year with iPhone discounts in China, underlining the challenges facing the tech giant in one of the world’s most populous countries.

To regain momentum, Apple must accelerate the global availability of its AI features and strengthen its competitive position in key markets like China. As competitors continue innovating with AI-driven features,

Phone sales are losing ground while the industry is growing worldwide. Success in China is particularly important to Apple's future.

Apple Inc.’s iPhone sales declined about 5% globally in the final quarter of last year, hurt by underwhelming upgrades and competitors making inroads in China.

Multiple research firms say Apple Inc. saw its iPhone sales fall by about 5% globally in the final quarter of last year. Apple’s artificial intelligence software, called Apple Intelligence, failed to stir up strong demand,