Jordan brand is celebrating its 40th anniversary this year. Interestingly, the brand found a unique way to pay tribute to Michael Jordan.

Basketball fans and sneakerheads heading to the United Center in 2025 might do a double-take when they enter the atrium and see the famous Michael Jordan statue. The sneakers on MJ’s statue have been completely blacked out (solid black squares over the feet).

To celebrate the 40th anniversary of the iconic Air Jordan 1, Jordan Brand and the Chicago Bulls have teamed up for a bold marketing stunt involving Michael Jordan’s statue at the United Center. The statue,