F inding the best bass fishing lure isn’t just about picking the flashiest option on the shelf. It’s about finding something ...

One exception is Creme Lure, the originator of the soft plastic lure ... of sport bass fishing. In 1948 Shreveport fisherman Holmes Thurmond introduced the first bass boat. It was made out ...

Think safety first when it comes to winter fishing. Beware of ice on boat ramps during subfreezing temperatures. Watch for ice that may form in the backs of coves. Smaller lakes may freeze completely ...

Bassmaster Elite Series angler Bill Lowen has signed a sponsorship agreement with Zoom, the manufacturer of plastic baits. “I cannot tell you how many fish I’ve caught on Zoom Baits since I started ...

The end of January and beginning of February marks the start of the spawn for largemouth bass on Lake Conroe. These are the ...