Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez's Rare ...

Gomez's makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

Selena Gomez is treating fans to rare and sentimental items from her career through her 12 Days of Rare Stuff campaign. The ...

If you know anything about makeup, you know that Selena Gomez’s Rare Beauty has taken over social media since its inception ...